Smart Power: the Obama Way

There is a pattern in Obama's behavior. First, he makes a strong rhetorical flourish that apparently contains a ringing endorsement of liberal policy. However, on close examination, it is found to contain subtle hedging, a slight obscuring of the issue inserted to provide cover for later. This is usually followed by a lengthy phase in which right wing forces accuse him of "socialism" in various verbal disguises or openly. Rather than countering these forces with a strong and principled defense, he "reaches out" to the other side in a way that allows them to provide the default framing of the issue. It is here that he maneuvers most skillfully, but emphatically not for the liberal position he apparently endorsed at the beginning. Expect no "simple, pithy formulas" here.

The current frame of the debate is that the health insurance industry is an unchangeable fact of nature, which may need a tweak here and there, but is fundamentally inalterable. Once that's conceded, the public option has already been implicitly removed from consideration. Instead of choosing to fight against the right-wing onslaught, by, for instance, using those who staffed his campaign to pack town hall meetings, he uses the noise provided by the right to make an ascending series of concessions until he arrives at the place he intended to be in the first place. The basic intent is to make a tweak or two to the current system so that it can more efficiently extract profit from patients. Once the battle has been lost, he will make "the moral case for reform." In this way he covers the final retreat by using his liberal credentials.

But notice how he has built up his political credit with both the right and left. To the left, he provides rhetorical concessions. To the right he provides the substance of what they want but rebranded to make it more palatable. For instance, the proposed non-profit co-ops, which act as a flimsy nightgown to cover the real deed. Taxpayer money used to subsidize the health care plan will go straight towards health care company profits, while they provide the same shoddy care as before. Thereby, he maintains his true power base. His role is to provide marketable justifications for maintaining the current relationships of economic and political power. In that art, he is a master.